Third Party Advertising

The Municipal Elections Act, 1996, as amended, now includes a framework for third party advertising. A third party advertiser is any individual, corporation or trade union that causes an election campaign advertisement to appear. A third party advertiser who plans to advertise in Oakville is required to register with the Town Clerk of the Town of Oakville prior to incurring any expenses..

To learn more, please read the 2018 Guide for third party advertisers, published by the Ministry of Municipal Affairs.

A third party advertisement is a message in any medium (billboard, newspaper, radio, etc.) that supports or opposes a candidate or a “yes” or “no” vote on a question on the ballot. Third party advertising does not include issues-based advertising so groups that do public outreach can continue their issued-based advocacy work throughout the municipal election period.

An individual, corporation or trade union must register with the municipal clerk to be a third party advertiser in a municipality. Being registered in a municipality allows the third party to advertise to the voters in that municipality. A third party advertiser can support or oppose any candidate or candidates who will be voted on by the people in that municipality. This includes candidates running for local council, school trustee and candidates running for offices on an upper tier council.

Third party registrations may be filed in the Town of Oakville Clerk’s department, 1225 Trafalgar Road. A third party must be qualified at the time of filing the registration.

To advertise in more than one municipality, you must register in each municipality you want to advertise.

There is no registration fee for third party advertisers.

Only the following persons and entities are eligible to file a notice of registration:

  • An individual who is normally resident in Ontario
  • A corporation that carries on business in Ontario
  • A trade union that holds bargaining rights for employees in Ontario

The campaign period begins on the day the individual, corporation or trade union registers with the municipality and ends on December 31 in the case of a regular election.

Registered third parties must identify themselves and provide mandatory information on all advertising.

Third party advertisements must contain the following information:

  • Name of the registered third party advertiser;
  • Municipality where the third party advertiser is registered; and
  • Telephone number, mailing address or email address at which the registered third part advertiser may be contacted regarding the advertisement.

A contribution shall not be made to or accepted by an individual, corporation or trade union in relation to third party advertisements that appear during an election in a municipality, or made to or accepted by an individual acting under his, her or its direction, unless the individual, corporation or trade union is a registered third party in relation to the election in the municipality.

No contribution shall be made to or accepted outside the campaign period.

New rules for broadcasters and publishers

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